It is envisaged that the promotion of tourism to the Limpopo Province, through the development of avi-tourism, will broaden and develop the market as a whole and create opportunities for rural socio-economic development. Thus the birding route offers a means by which rural communities, that would otherwise not have the funds to promote their own destinations, can profit from their association with the larger marketing platform. The increase in tourism to the area will have spin-offs for secondary markets such as local craft producers and other service providers, including shops, cafes and restaurants.
The main objective of our community development programme is to develop small businesses that will directly benefit rural communities in previously disadvantaged areas. These are 'stand alone' projects which are linked to the birding route, but which can also access the wider tourism market. The birding route has secured funding for the development of two community campsites. Both are already open; for more information see 'Gundani Mutsiwa Campsite' and 'Golwe-Vhurivhuri Campsite' in the Soutpansberg-Limpopo Birding Route section.
The training of local bird guides is another way in which we are creating economic opportunities in rural areas. Through our long-term programme we hope to introduce birdwatching to a wide range of rural people, a selection of whom will become experienced and confident guides in their areas. The birding route will ensure that they benefit from our marketing and from exposure to birding developments.